Sofico Pharma climbs on Cairo’s OOH billboards for the first time launching a product line for both kids and adults. The campaign is heavily distributed across Cairo’s busy streets to raise maximum brand awareness, familiarity and recognition and to claim a strong brand image and presence among Cairo’s OOH audience. Sofico is a relatively new brand which is why it was necessary for it to launch a big campaign grabbing attention of passersby on busy roads and highways. There are two separate visuals that advertise for two different product lines. One visual demonstrates the “Beyond” product line which is a collection of body splashes and different women fragrances using the main tagline “Beyond your expectations.” A model is also portrayed holding one of the fragrances while using a purple background. Purple shades soothe and invigorate the mind, fostering a balanced environment that encourages creative thinking making it a perfect color for this billboard. Another visual portrays the kids' product line called “Baby Sofico Kids” showcasing a line of shower gels, baby oils, and moisturizers. The visual also shows an animated dragon in a bathtub which is bound to grab kids’ and parents’ attention and give the vibe of advertising for youngsters' products. The background used in this campaign is baby blue. Baby blue represents peace, purity, and innocence. It evokes feelings of calm and serenity, often associated with clear skies and gentle water. This light shade is also known for its calming effect in color psychology. Learn about this campaign's budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-Home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
