Al Ain is a place where history meets nature, making it a true gem in the heart of the desert, the combination of its lush landscape and rich culture makes it a destination worth exploring, as well as the city is officially recognized as a UNESCO World Heritage Site, reflecting its importance and historical value. Visit Alain climbs up on Dubai’s digital OOH launching a fresh promotion of its tourist and rich areas, the campaign utilizes screens to capture the attention for Al Alain with catchy engaging green visuals, featuring stunning imagery that evokes thee spirit of winter, showcased “Al Ain Oasis’ tagline along with a call to action encouraging people to head to “Experience Abu Dhabi As observers of out-of-home advertising, this campaign demonstrated the significant impact of digital screens which are executed inventively with a well-defined message that effectively captures the attention of passersby The campaign launched in the second week of December, marking its return since last year.
