Pioneering transportation company Fly Dubai has recently launched another OOH campaign on Dubai’s billboards showcasing its luxurious business class after its prior successful OOH appearance 6 months ago when it was offering great holiday packages on UAE’s billboards. Fly Dubai is currently back on billboards even stronger than before utilizing hoardings across Dubai to grab attention of those who love to travel in class. This campaign was released during the second week of December. The main tagline used in the campaign is “Treat yourself to more” while portraying a woman in business class with headphones on, looking out of the window. Another visual is displayed of a woman sleeping in a bed-like position while the seat is laid backward. The ad copy “Business Class” is also embedded in the campaign. The visuals are vibrant and captivating and are bound to grab the attention of consumers on the road. The campaign uses a navy blue backdrop. Navy blue, according to color psychology, is thought to sharpen the mind and improve concentration. It's associated with intelligence, wisdom, and authority. This deep blue hue has a soothing influence that can help organize thoughts, alleviate stress, and boost work output. Learn more about OOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.
