Global Swiss food manufacturer Hero baby is back on Greater Cairo’s billboards with a new OOH campaign after its previous successful OOH appearance during December 2023 when it was spreading the word about the nutrasense 3. Hero Baby is currently back on billboards even stronger with a bold presence on Cairo’s OOH scene with heavy distribution across busy streets and highways to grab passersby’s attention. The visuals show Hero Baby’s Multi-Cereals which contain 8 seeds and uses the main tagline “Eight Cereals Double The Benefit.” The ad copy “Protein and iron for healthy growth” is also used in the campaign. The campaign also highlights that the product is “Iron Fortified” while the packaging points out that the cereal is “8 cereals & fruits + milk,” showing the number 8 in seeds. The ad stands out beautifully against a soothing light green backdrop. This calming color suggests growth, renewal, and a safe space, much like the nurturing environment Hero Baby provides. It visually conveys a sense of peace and comfort, assuring parents that they can trust Hero Baby to support their child's journey of development. To know more about the Hero Baby campaign, Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo and Dubai.
