Egyptian developer Palm Hills has upgraded and extended their recently-launched outdoor branding campaign that focused on celebrating happiness moments in a variety of situations.
With a wider range of images, the campaign upgrade keeps the same thematic artwork and slogan of “Real Live Stories”, with a clear targeting of younger audiences.
The extension started to spread in more strategic locations towards mid-April, and can be seen on large uni-poles, double-deckers and billboards in various locations across Greater Cairo.
Industry: Real Estate
Brand: Palm Hills Developments
OOH Size: Billboard | Double-decker Pole | Large uni-pole
Region: North Africa
Tags: Branding Campaign | Campaign Upgrade
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