Leading real estate firm, Beyond Developments, has just rolled out an arresting outdoor branding campaign in Dubai, stunningly capturing the essence of the luxury waterfront lifestyle. A visual collage is featured in the ad, representing colors of indoor pools, flowers in shades of red and pink, the smooth steel exterior of a skyscraper, and an elegant woman all flowing together into a sophisticated and serenely poised lifestyle. The striking composition of the campaign is all about the visuals. The hosted indoor pools are in strong colors, reflecting the quietness and charm of living near the water. The flowers accompanying the pools are well-presented to symbolize growth, beauty, and the green surroundings that accompany the luxurious life at Beyond Developments. The floral element softens the modern aesthetic, thus creating a balanced feel that appeals to a target audience. Last but not least, the picture of the woman savoring her surroundings depicts the target audience whose love for luxury and lifestyle goes beyond. Her poised demeanor reflects the confidence and sophistication that come with waterfront living. The ad copy features two major taglines: Waterfront Living at Its Best and Built to Exceed. These phrases are not only meant to indicate the luxurious lifestyle associated with Beyond Developments but also reflect the company's commitment to quality and innovation. The new campaign colored Dubai’s streets in the second week of December upon Digital screens and hoarding billboards.
