McDonald's D/OOH campaign across Dubai, Sharjah, and Ajman to highlight a special offer on its McWings. The campaign was seen in the streets during the second week of December, utilizing a mix of digital screens and lampposts to reach a wide audience in the 3 cities. This campaign follows the brand’s previous appearance in the UAE in November 2024. The visuals for the campaign are simple and direct. The primary image features a close-up shot of crispy, golden-brown McWings, accompanied by the bold text “5” and Dirhams in Arabic. This clear and concise presentation immediately grabs attention and emphasizes the irresistible value proposition of the offer. The McDonald's golden arches are prominently displayed in the background, reinforcing brand recognition. The strategic use of D/OOH channels allows McDonald's to target a diverse audience across the three emirates. The digital screens, strategically placed in high-traffic areas, ensure maximum visibility and engagement with potential customers. The visual appeal of McWings to drive foot traffic to McDonald's restaurants. By clearly communicating the exclusive offer and its value, the campaign encourages customers to take advantage of the special pricing and indulge in their favorite snacks. Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.
