Within the scope of hair care and personal care products, Vatika brand has demonstrated its effectiveness, providing nature-inspired solutions tailored for today's consumers. Vatika’s latest OOH campaign focuses on hair natural beauty, prominently positioning its hair cream products and highlighting the Nature-driven branding The billboard features an elegant model with flowing, silky hair, representing the brand's lustrous and healthy tresses using natural ingredients reinforcing its commitment to nature-inspired hair care solutions, moreover, encouraging the audience to use trusted products with the slogan: Vatika Hair Cream for smoother and more beautiful hair. The hair creams featured on the billboard include: Almond, Black Seed, Aloe Vera, and Honey Hair Creams, this variety of products highlights Vatika's versatility in addressing different hair types and concerns, making its products a perfect solution for all hair problems The campaign launched in December was limited and located in busy areas, followed September campaign, which featured Dorra as the brand ambassador. Worth mentioning that Vatika’s strong reputation in hair care makes its out-of-home campaigns is essential to maintain brand awareness and strengthening consumers' connection to Vatika by showcasing its products in an expanded and durable presence in OOH spaces Curious to know more about the Cosmetics & Personal Care campaign's location, budget, strategy, and more? you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
