Kellogg's, the popular brand for packaged noodles, has launched a new outdoor advertising campaign in Cairo to promote its quick and delicious noodle products. Kellogg’s has climbed up Greater Cairo’s OOH scene displaying its “Premium Range” and four new flavors following its prior successful OOH appearance during March 2021 featuring the football star Mohamed El-Shennawy and the pop singer Wegz. The pioneering food and beverage company uses the main tagline which translates to “New from Kellogg’s noodles” showcasing its four new flavors that include; Korean 2X Spicy Chicken Flavor, Hot Creamy Chicken Flavor, Fried Noodles, and Curry Chicken Flavor. The packaging uses the catchy ad copy “Bon Appétit” and the billboard prominently displays Kellogg’s logo on the top left along with the slogan “Instant Noodles.” The phrase “PREMIUM RANGE” is also displayed on the center of the billboard to inform people about the product line. Learn about this campaign's budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
