Golden Pillars Developments has arrived strongly with an outdoor advertising campaign to make a presence felt in Cairo and for its New Capital | Medical City project. The company is promoting Tadawi Hospital with discounts and compelling offers on Greater Cairo’s OOH platform. This real estate campaign showcases Golden Pillars Developments' commitment to innovation and world-class projects. Golden Pillar’s previous successful OOH campaign was 2 weeks ago when the company was also promoting the Medical City. The main tagline used in the visuals translates to “Your Clinics Now At The Medical City” highlighting that “Prices start from 1,500,000” with “10% Down payment” and “Up To 10 Years Installment Plans.” The visuals portray the elegant hospital and its astonishing architecture while using a blue backdrop. In color psychology, blue is associated with security, trust, loyalty and responsibility which is a perfect color considering that what’s being advertised is a medical institution. The hospital has been designed to comprehensively address all medical needs of patients, from initial diagnosis through treatment and follow-up care. Additionally, it incorporates essential service and commercial elements to ensure long-term sustainability and operational success. This includes necessary support functions in management, operations, and maintenance. More information about Tadawi and this campaign’s OOH sizes, types, and locations is available at MOOH, your local OOH intelligence data provider with international standards.
