Pioneering real estate company Toledo Developments rises on Greater Cairo’s OOH arena for the first time with an outdoor advertising campaign raising awareness of the newly established North Coast development Layana. The campaign is massively distributed across major busy roads across the city to grab maximum attention of the target audience and passersby on highways. Toledo Development is a leading company in real estate development with more than 30 years of history and for this campaign, it has used the main tagline “To Lead & Do” which sounds like the brand name. This is an extremely creative aspect of the campaign which is bound to grab consumers' attention. Another slogan used in the visuals is “A Gateway To Diverse Living. Led For You.” The visuals are captivating, picturing the vibrant and tranquil sea at Layana North Coast with a girl enjoying her time on the seashore with baby blue skies. The ad copy “Nostalgia Meets New Memories” is also embedded in the visuals capturing the esque of the aesthetically pleasing photograph. Toledo invites audiences to indulge in the timeless elegance and modern luxury of Layana and let the soothing sea breeze transport them to a bygone era, as they make cherished memories with their loved ones and experience the beauty of the past, blended with the promise of the future. The billboards also include the official website of Toledo Developments and their hotline for additional information. All the ad copy is in bright red which is the most eye-catching color, evoking intense feelings like love, passion, and rage. Universally, it symbolizes strength, power, and bravery making it a perfect color for the campaign. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
