After its last campaign, Cadbury has launched fresh outdoor advertising focused on Moro Max to spark interest and energize chocolate lovers Moro's recent Out-of-Home advertising campaign has utilized various OOH formats to ensure maximum reach for People who seek snacks that provide energy, making chocolate lovers stop in their tracks, the billboards show a close-up of the energetic Moro Max with its creamy texture and rich taste in an enticing imagery of the bar that draw the eye with the catchy slogan “life needs Energy’ utilizing bold fonts that catch viewers easily. The campaign has smartly chosen locations with heavy foot traffic to maximize its visibility and exposure to a diverse audience, especially for youth who always seek energy resources Through similar OOH campaigns Moro is securing a larger market share with high audience engagement, focusing on adapting to changing consumer preferences, moreover, the campaign has significantly boosted brand recall. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
