The billboard features a vibrant design with the phrase The fastest app to invest your money, pay bills, open an account, and more. The message is clear and direct, highlighting the various financial services that can be accessed through the CIB app, this OOH campaign follows the brand’s previous OOH during September 2024 The campaign also includes a QR code that directs users to download the app directly from the App Store or Google Play Store. This seamless integration encourages immediate action and simplifies the onboarding process. By focusing on the speed and efficiency of its application, CIB aims to attract a wider audience and streamline the banking experience for its customers. The OOH campaign effectively communicates the key benefits of the app and encourages users to adopt digital banking solutions. CIB's commitment to innovation and customer satisfaction is evident in its efforts to provide a user-friendly and efficient digital banking platform. The bank's latest OOH campaign is a testament to its dedication to staying ahead of the curve and meeting the evolving needs of its customers. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
