Pioneering home appliances brand Better Life pops up on Dubai’s DOOH scene with a new outdoor advertising campaign promoting Better Friday sales and discounts to grab consumers. This campaign utilizes digital screens and was launched during the second week of December following Better Life’s prior successful OOH appearance 11 months ago when the brand collaborated with SMEG. Better Life is promoting a “Better Friday” sale according to the ad copy. The visuals highlight that there is a “10% Cashback” and “5% on tabby,” as well as “0% Payment Plans.” The visual also highlights that this promotion is available “Instore and Online.” Another visual uses the main tagline “Better Savings,” to grab consumers’ attention. On the bottom right of the billboard, icons of home appliances are shown and the brand slogan is used which is “Your Trusted Home Appliances Destination.” Most of the visual embeds the color purple which is Better Life’s main brand color. Purple, a color historically associated with royalty and leadership, is often linked to wisdom, power, and creativity. Get more in-depth details about the OOH industry by visiting Insiteopedia and navigating through its different sections.
