Extra chewing gum recently climbed on Dubai’s digital screens and outdoor advertising landscape promoting its Wrigely’s first-ever sugar-free product which is peppermint flavored. This is Extra’s first appearance on Dubai’s OOH arena and the campaign utilizes digital screens and hoardings and was released during the first week of December. The campaign uses the main tagline “Put Today on The Right Track,” portraying a student carrying books on her head. The ad copy “Chew Good” is also used against a hot pink background. In the realm of color psychology, hot pink is associated with excitement and energy. It can uplift moods, inspiring feelings of optimism and joy. Furthermore, it's believed to stimulate creativity and a sense of freedom. The visual also demonstrates a hand holding the packaging of Wrigely’s Extra Peppermint gum. Another visual uses Arabic ad copy that translates to the same tagline portraying a man talking on the phone using a mint green background which symbolizes freshness and vitality. In color psychology, this color is believed to evoke feelings of renewal, tranquility, growth, and inspiration. A separate visual uses a purple background which is associated with royalty and leadership and is often linked to wisdom, power, and creativity. Learn more about OOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.
