Housing & Development Bank’s ongoing outdoor advertising campaign in Cairo, featuring the renowned Egyptian actor, Hesham Maged. The campaign aims to promote the bank's credit card services and highlight their benefits to potential customers. The campaign's visuals are straightforward and impactful. Large billboards prominently display Hesham Maged holding a credit card, capturing attention in high-traffic areas across the city. Smaller posters complement the campaign, showcasing different benefits of using a Housing & Development Bank credit card. By leveraging Hesham Maged's popularity, the campaign effectively connects with the target audience. The simple yet striking visuals reinforce the key message: the convenience and advantages of using a Housing & Development Bank credit card, the billboards also showcased the tag line “Credit Cards with the Highest Cashback, Lowest Interest, and Longest Grace Period. The campaign is expected to run for several weeks, reaching a wide audience and increasing awareness of the bank's credit card offerings. It is anticipated to contribute to the bank's overall growth and customer acquisition efforts. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
