For the very first time, Dubai Digital Authority (DDA) has launched an eye-catching outdoor campaign to create awareness about the importance of data sharing for the future of the emirate. Share Your Data …. for a Better Tomorrow is the striking slogan of the campaign, appearing on billboards across the city. This Dubai Data and Statistics initiative underlines Dubai's commitment to harnessing data toward enhancing urban living and community engagement. Each of the billboards is designed in a clean, sleek aesthetic using a pristine white background to convey clarity and openness. The minimalist approach allows the message to take center stage in a way that invites the passing audience to reflect upon their place within the shifting digital landscape of the city. Light blue text in strong contrast to the white backdrop elicits innovation and perhaps two of the most valued emotions in the data-sharing realm. Through this campaign, the DDA encourages the residents and visitors to share their data in order to create a culture of transparency and participation, where everybody contributes to something and informed decisions are taken for the benefit of all. The new campaign took off in the first week of December upon bright digital screens.
