Dubai’s luxury beauty landscape has welcomed an exciting new addition this December, as Zieda’s—the premium beauty salon for personal care—rolls out its latest digital out-of-home advertising campaign. Launched on digital screens across Dubai, the campaign from Zieda Beauty Salon is perfectly timed to resonate with the city's heightened focus on personal care during the festive season. Since opening its doors in 2018, Zieda's has solidified its position as a destination for top-tier beauty services. The salon uses professional haircuts, customized coloring of hair, keratin, and protein hair treatment to advanced hair care as their wide array of treatments that were able to suit each client's demands. The campaign's visual and messaging strategy is both elegant and direct. With the ad copy, “Two Ways to Glow. One Place to Go,” accompanied by an image of a smiling, radiant woman enjoying a moment of self-care, the campaign embodies Zieda’s core philosophy: enhancing natural beauty with premium, personalized services. Emphasizing Two Ways to Glow, Zieda's underlines its duality: provide services for inner confidence and outer beauty. The call to action-One Place to Go-reiterates the salon as the definitive hub for anyone seeking a luxury beauty experience in Dubai. The digital screens placed at strategic points in the city ensure maximum visibility, targeting a dynamic audience that values self-care and exclusivity. This launch is a major step for Zieda's in expanding its presence and clientele. The campaign was unveiled in the first week of December on digital screens in Dubai.
