Orange Egypt has recently launched a new OOH campaign starring renowned Egyptian singer Ahmed Saad. The campaign aims to promote Orange's recharge and #012# offers, positioning the brand as a reliable and convenient choice for its customers, this OOH follows the brand's previous OOH during September 2024 featuring Ruby. The OOH visuals feature a bold and vibrant design, dominated by the color orange, which is synonymous with the brand. The campaign features large-scale billboards showcasing Ahmed Saad in different poses in the different ad faces, with the word الكبير كبير (meaning The big is big in Arabic) prominently displayed. The background features the Orange logo and the #012# offer, along with the Fresh electronics logo. The campaign's tagline, دايما معاك (meaning always with you), reinforces Orange's commitment to its customers and highlights the convenience of its recharge and #012# offers. The inclusion of gold pounds in the visuals further emphasizes the value and benefits associated with these offers. The use of Ahmed Saad as the campaign's ambassador adds a touch of star power and appeal to the visuals. His popularity among the Egyptian audience helps to increase the campaign's reach and engagement. This OOH campaign effectively leverages a combination of strong visuals, a catchy tagline, and a popular celebrity endorsement to promote Orange's recharge and #012# offers. The campaign's bold and vibrant design is sure to grab attention and leave a lasting impression on viewers. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
