Abu Dhabi Islamic Bank (ADIB) has recently launched an OOH campaign in the UAE to promote its exciting range of promotions and big winnings. The campaign kicked off in the first week of December 2024 and is currently visible across various digital screens, uni-poles, and bridge billboards throughout the city of Dubai. The catchy visuals billboards feature a vibrant blue background that immediately draws attention. The ADIB logo is prominently displayed in the top right corner, with a distinctive white font that stands out against the backdrop. The campaign's key message, جوائز كبرى (meaning Big Prizes), is boldly written in a larger font, emphasizing the main focus of the promotion. The visuals on the billboards are equally captivating. A sleek Nissan Patrol car, representing one of the exciting prizes up for grabs. The image of the car is accompanied by a large number 4 and the word مليون (meaning Million), highlighting the significant cash prize of AED 4 million. Additionally, the billboard showcases the 4 Million Miles on El Etihad Airways promotion, further emphasizing the extensive range of prizes on offer. The bridge billboard visuals showcase different offerings and promotions, a chance to win from 3 Nissan Patrol cars with Visa, the difference is in the promotion, and the prize, and also those visuals come on a white background. This OOH comes after the brand’s previous OOH activity in the UAE during June 2024. This OOH campaign effectively captures the attention of the Dubai audience. By utilizing a combination of eye-catching colors, bold fonts, and engaging imagery, ADIB successfully conveys its message and encourages potential customers to participate in their promotions. Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
