Centrada Developments, a prominent real estate developer in Egypt, has launched an outdoor advertising campaign to promote its project Kite. Kite Residence, where European elegance meets the heart of West Cairo. Experience a harmonious blend of modern design and comfortable living, nestled in a prime location near vital roads and amenities. The campaign aims to raise awareness about the project and its unique features, targeting residents of Cairo, Zayed and 6th of October city; this OOH follows the brand’s previous OOH appearance during September 2024. The campaign utilizes a combination of traditional OOH and digital screens, ensuring maximum visibility and reach for the target audience. Key locations include the Mehwar Panorama digital screens on El Mehwar road, a strategic position that guarantees high exposure to the project's potential buyers. The campaign visuals are designed with a focus on clarity and elegance. They feature a combination of light colors and clear fonts to effectively convey the essential project information, including Centrada's logo, contact details, and the Kite logo. Additionally, the visuals showcase a simulation of the project's architecture, offering a glimpse into its modern and sophisticated design. The campaign reinforces the project's value proposition with taglines such as Together we flourish and Work & life complex. These messages highlight Kite's potential to create a thriving community that seamlessly blends work and leisure. Kite Residence New Zayed is a sophisticated 50-acre development, boasting stunning lakes and lush green spaces. Its modern architecture, with 3-story buildings, offers a refined living experience. Strategically located near Mall of Egypt, Mall of Arabs, Hyper One, and Sphinx Airport, it provides easy access to shopping, dining, and transportation. By leveraging a strategic D/OOH approach and visually appealing creatives, Centrada's campaign effectively positions Kite as a desirable destination for both work and living in 6th of October city. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
