Marquee Developments just launched its new real estate project, Shababeek, through an eye-catching billboard campaign across major highways in Cairo. After their last OOH campaign, Marquee Developments is following up on their branding campaign with this exciting project. The entire campaign is anchored by the tagline Your Window to a Better Life, accurately depicting a promise of better living through modern architecture, lively communities, and space comfort. Sleek visuals in deep purple and navy blue give the billboards an air of sophistication and modernity. The image of a window framing a blooming orchid is at the heart of the design, symbolizing growth, beauty, and the gateway to a thriving future. The tagline and visuals together evoke aspiration, offering potential homeowners a fresh perspective on their quality of life. Nestled in New Cairo, Shababeek is being positioned as a “signature residence”, with promises of upscale amenities, serenity, and community. The bold choice of purple color associated with luxury and ambition-acts like an immediate signal that Shababeek is not just another housing project, but an elevated lifestyle. The simplicity and elegance of the campaign make it memorable, resonating with viewers by focusing on aspirations rather than overwhelming them with details or distracting visuals. To get more details about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.
