Dubai Islamic Bank (DIB), the leading Islamic bank in the UAE, has returned to the outdoor advertising scene with a powerful new promotional campaign. This campaign promotes three different services including; Xtra, Evolve and Shams and utilizes lampposts, digital screens, and bridge billboards. The campaign was released during the first week of December. Dubai Islamic Bank’s prior successful OOH appearance on Dubai’s billboards was during January 2024 and promoted sustainable home finance. The bank is currently back on track stronger than ever with strong and distinguishable promotional messages. One of the campaign visuals uses the ad copy “Xtra Salary Account” and “SMS XTO to 4224” for a “Guaranteed Joining Bonus up to AED 16,000.” There’s also a call to action that encourages audiences to visit the official website for more information about the Xtra service. Another campaign visual uses the message of the “EVOLVE” service which offers “0% Profit Rate for 5 Years on Tesla Model 3 and Model Y Only.” The models are aesthetically portrayed in the visual to grab the attention of audiences in the UAE. The CTA in this visual is to “SMS: TSL to 4224.” A separate visual showcases the “SHAMS” cards and claims that it's “The Only Card You Need.” The ad copy used in this visual is “Get Up To 200,000 Bonus Wala’a Rewards” and there’s a CTA which is to “SMS: SHAMS to 4224.” Learn more about OOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.
