In an innovative outdoor advertising showcase, Jameel Finance takes off on Cairo’s billboards for the first time, in the launch of a vibrant and uplifting branding campaign under the slogan, Your dreams are not for postponement, financing is amazing. This campaign aims to encourage people to pursue their aspirations without any further delay, showing them the magic of financial support. The centerpiece of the campaign features a striking image of a man and woman joyfully flying through a sky adorned with soft pink clouds. Their radiant smiles reflect a sense of freedom and achievement, encapsulating the campaign’s core message: dreams should be pursued now, not postponed. The imagery symbolizes liberation from constraints, reinforcing the idea that with Jameel Finance, anything is possible. They are also surrounded by a car, a motorcycle, a telephone, and a washing machine. Each one is a dream or need of many to be attained. The ad copy also notes that Jameel Finance is also now offering up to 50,000LE cash back. Through this new campaign, Jameel Finance invites the audience to embrace the endless possibilities that financing can bring to one's doorstep. With compelling visuals and an uplifting message, it encourages people to act toward their goals and instills the idea that now is the time to invest in dreams. Want to know more about this campaign? You can look behind the scenes of this campaign's budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
