Trident, the gum with the staying power, has brightened up outdoor advertising with its refreshing message and catchy slogans. Trident has reappeared on Greater Cairo’s OOH platform with a new vibrant, colorful and captivating campaign after its prior successful OOH appearance back in December 2023 when it was also promoting its long lasting flavors.This indicates that Trident posts a large campaign the same time every year. Trident is currently back on billboards even stronger with a new look and contemporary packaging which is bound to grab consumers attention. This outdoor campaign is a big move for Trident to reach out to those who love their gum. The colorful billboards highlight tempting flavors like watermelon, berry, peppermint, and strawberry. The main tagline used in the campaign translates to “It still has taste that will stay with you” and this sentence is added to depending on the ad visual. One of the visuals uses the ad copy “It still has taste that will stay with you while you’re studying.” Another billboard uses the ad copy “It still has taste that will stay with you while you’re practicing sports,” portraying shoes on the grass and a football. Some visuals use the ad copy “It still has taste that will stay with you until you reach Fifth Settlement” or Tagamoa Khamis and this billboard is geo-distributed on the other side of the city to make sense. A separate ad visual uses the same copy but instead of Fifth Settlement, it says “Sheikh Zayed” and this visual is placed in Tagamoa and the other side of the city. Another visual uses the ad copy “It still hasa taste that will stay with you while you’re playing” portraying hands playing the beloved Jenga game. To inquire more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
