Zada Developments pops up on Greater Cairo’s OOH scene with a new branding campaign establishing its brand identity and raising brand awareness across Cairo for the first time. Zada Developments, with its 20-year presence in the Egyptian market, has solidified its position as a leading real estate company, outperforming its competitors. The visuals use the main tagline “Building Lasting Investments” while using the ad copy “Launching Now, Mixed Use Project” and “Lake Yard, 6 October” pointing out the renowned project it is currently launching. Zada Developments has selected Lake Yard 6 October as the central hub of North October City. This cutting-edge mall combines sleek design with top-tier amenities, catering to both businesses and shoppers. It boasts a diverse range of stores, eateries, and entertainment venues, making it a popular destination for locals and tourists alike. Lake Yard stands out due to its prime location and tranquil setting, featuring a stunning lake at its heart. Its convenient access to important city areas, coupled with its top-notch facilities and wide array of services, makes it a dynamic destination for shopping, leisure, and business. As the 6th of October City expands, Lake Yard is set to become a vital part of its thriving landscape. The visuals prominently portray Zada Developments’ logo in the center of the billboards while also including the company’s hotline and official website. Get to know more about Zada Development’s campaign, including its OOH kinds, locations, and more, visit MOOH; Egypt, and The Emirates’ OOH-dedicated analysis system and Media Intelligence.