Kayan Developments has recently launched an Out-of-Home (OOH) campaign in Cairo to promote its project in West Cairo, C’est La Vie. This mixed-use development aims to offer a new standard of living and leisure experiences. The OOH campaign features a billboard with an image of the project’s building facade. The design emphasizes elegance and sophistication, with a sleek, modern aesthetic. The colors used are predominantly black and white, with pops of red for accent. The project’s logo is prominently displayed, along with the tagline “Mixed use destination. The billboard also provides key information about the project, including its location in West Cairo, and also displaying the developer's contact info. This information is presented in a clear and concise manner. The positioning of the OOH campaign suggests that Kayan Developments is targeting individuals and families seeking high-quality investment opportunities. The emphasis on elegance and sophistication aligns with this target audience. By showcasing the project’s unique features and amenities, the campaign aims to generate interest and drive sales. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
