Each brand seeks attention with vibrant advertising, Yango Play has yet again set the stage for impactful OOH marketing. Their new campaign for Fakret El Saher which translates to “The Magician Segment” introduces an intriguing concept, combining a touch of mystery and glamour starring Asmaa Galal, Taha Desouky, and Aly Kaseem. This campaign, launched across static and digital billboards in Greater Cairo, follows the massive success of their previous initiative, “Watar Hassas.” The brand seems keen on capitalizing on its growing popularity, cleverly using relatable themes to connect with its audience. According to recent studies, OOH advertising continues to be one of the most effective mediums, with 66% of urban consumers recalling campaigns they’ve encountered on the streets. Yango Play leverages this potential brilliantly. Their visuals feature charismatic hosts in dazzling attire, surrounded by stacks of cash and a set dripping with luxury, instantly grabbing attention. With a presence across approximately 400 ad-face small-format displays, Yango Play ensures extensive visibility and engagement across the city. The tagline and characters suggest entertainment infused with intrigue, enticing viewers to explore more about the platform. Yango Play’s strategy has evolved from awareness-focused storytelling to integrating engaging personas into their narrative, a smart move in the entertainment sector. By seamlessly merging digital and static displays, they ensure maximum reach while leaving an unforgettable mark on Cairo’s skyline. This campaign is more than just a billboard; it’s an invitation to experience something magical. Want to know more details about this campaign? Check out MOOH, a monitoring out-of-home intelligence data provider in Cairo & Dubai, for more information about the campaign and all its nitty-gritty details.
