Parkin has released a multi-format campaign in the first week of December in an attempt to raise awareness about their offerings in a bold move to create an intriguing alternative to the irritating problem of parking slots the campaign utilizes hoardings, digital screens, and unipoles. The brand is the dominant public parking provider in the Emirate of Dubai with a natural market leading position. The brand has been around and thriving for the past three decades with technologically advanced, digitally enabled parking with a humongous number of units of approximately 197,000 paid parking spaces across Dubai, including paid public on-street and off-street parking; public multistorey car parks; and certain privately-owned parking lots under long-term contracts with private owners. A jack of all trades when it comes to solving a widely irritating issue while also giving a convenient alternative upfront solution. The visuals are very sleekly futuristic esque that serve the main prologue that leads to the ideology of the brand. The visuals host two main colors of white as the main pigmentation that emphasizes purity that highlight the fully advanced technology used to accompany with the service while the contradictory color is turquoise which emphasizes clarity which supports the brands identity and its unique selling point. The ad copy also hosts the main tagline of “Ready For More Convenient Parking?” which is a call for action with a bold promise. Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.
