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Leading IT brand HP is back on the roads with a new OOH campaign to promote their new line of printers Ink Tank.

  The ads stick to a straightforward presentation of the printer, without  superfluous artwork and depend strongly on the launch slogan: “Enough  black, show us the true colors”. Additional ad copy informs viewers that  “the new HP Ink Tank wireless printer can print up to 15 thousand pages  with highest quality”.

Launched during the second half of April,  the campaign uses large uni-poles, billboards, lightboxes, T-poles and  gates on selected locations across Greater Cairo.

Campaign Credits

Industry: Home Electronics | IT

Brand: HP

Advertiser: HP (Hewlett-Packard)

OOH Size: Billboard | Gate | Large uni-pole | Lightbox | T-pole

Country: Egypt

Region: North Africa

Tags: HP Ink Tank

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