Visit Abu Dhabi launched a new OOH campaign across Dubai’s outdoor advertising platform after its prior appearance on billboards during June 2024 when it was raising awareness for Abu Dhabi’s 101 DO’s for the summer. Visit Abu Dhabi is currently back on billboards even stronger showcasing some of the city’s top attractions utilizing hoardings while this campaign was released during the third week of November. The ad visuals are vibrant, colorful and captivating showing two different activities and venues that reside in Abu Dhabi. Half of the billboard shows “Al Wathba Desert Resort & Spa” using the main tagline “Find your rhythm.” The billboard portrays a woman in the middle of a sandy desert horseback riding and enjoying her time at the resort. The bottom of the billboard uses the ad copy “Experience Abu Dhabi” and “Find your pace” while also including the official website of Visit Abu Dhabi. The other half of the billboard demonstrates the “Yas Marina Circuit” and a racing champion in a suit surrounded by two fancy racing cars. The ad copy which translates to “Welcome to Abu Dhabi” is also used along with “Discover it in your way.” Learn more about OOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.
