Recently, Heritage Pan-Arab Developments (HPD) has just released a branding campaign for Voke, its real estate brand, to showcase its various segments of Commercial, Administrative, and Medical units. Already up across Cairo, the campaign captures the breadth of the company's products through striking visuals and engaging ad copies, following HPD’s last campaign. Voke relies heavily on its contemporary and progressive ethos, captured in its name to connote action and innovation. Positioned as one of the most lifestyle-oriented developments, Voke targets a wide portfolio of professionals and businesses searching for functional, dynamic, and accessible spaces within Egypt's real estate market. The outdoor advertising campaign has adopted a clear and effective structure in dividing the board into three sections: Commercial, Administrative, and Medical units. Each of these sections has a distinct visual and message that relates to its target audience. For Commercial Units, they say, Step into the spotlight. This tagline lets businesses know that Voke is a place to be in the limelight. The image of a plate with gourmet food speaks volumes about sophistication and an effort to make the commercial hub vibrant. For Administrative Units – Evoke every sense, and an image of a hand clutching sleek folders, this message speaks to professionals who want functional office spaces yet stimulating, that stir their productivity and creativity. Lastly for Medical Units – Get surrounded in every turn- the medical segment shows support and accessibility, with the imagery of the stethoscope suggesting reliability and a future-focused approach toward healthcare infrastructure. HPD's campaign demonstrates a keen understanding of its target demographics. Every tagline and image gives each unit type in Voke a different identity while retaining the brand image. The use of vibrant colors with minimalist design reflects a modern aesthetic that resonates with Egypt's growing appetite for sophisticated urban developments. To get more information about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more
