Remal Developments’ new OOH campaign featuring renowned Egyptian actor, Hassan El Raddad, to promote its latest project, WESTCLAY, located in 6th of October City. The campaign utilizes a suitable clear visual language to highlight the project's tranquility and prime location. The OOH advertisements prominently feature Hassan Al Raddad alongside the WESTCLAY logo. The tagline, There isn't any closer than that, is displayed in bold, emphasizing the project's prominent location and its proximity to all services. The image of the star relaxing with a private garden’s green and wall in the background reinforces the project's tranquility and privacy with a vibrant lifestyle. The WESTCLAY project is a mixed-use development, including residential, commercial, administrative, and hotel components, with a total investment of EGP 15bn. The project is being financed through the company’s resources. Remal Developments plans to begin construction quickly, with work set to begin in the first quarter of 2025. By placing billboards in key locations within 6th of October City, Remal Developments aims to reach a wide audience and generate significant interest in WESTCLAY. The campaign's celebrity endorsement effectively displays the project for the community and for the potential buyers. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
