Sharaf DG has released a promotional campaign raising awareness on their new discounts in November and stating they have all the devices you might imagine in one spot. This follows their previous appearance in April 2024. The brand has always been a conglomerate in the electronic retail sector as it offers the widest spectrum of choice, best value and trusted service. The campaign is centralized around their offering of up to 50% discount on items at both of their retail vicinities both in Mall of Egypt and City Center Almazah. The campaign also states a very elastic flexible payment method via installments up to 18 months while not paying anything upfront which is a very interesting, exciting proposal as the options are limitless all while being presented by Reem Nabil and Ahmed Gasseer. The visuals are very sparky using the main colors of blue and yellow that both contrast and complement each other while emphasizing the calmness of the blue and the pick-me-up effect of the yellow also while being the brand’s signature colors. The ad copy also hosts a variety of items in the couple iterations of the campaign these items are; smart smartphones, AC units, washing machines, and a refrigerator which is a great way to showcase the brand's compatibility of offering a variety of items. The choice of Reem Nabil and Ahmed Gasseer shows how the brand focuses on the Gen Z audience as both ambassadors have a wide fanbase on social media. The typography used is in yellow to grab attention stating that there are discounts of items up to 50% and the installments option is also in yellow. The main tagline used is “You will find any device you want” a bold statement that supports their claim. Want to know more details about this campaign? Check out MOOH, a monitoring out-of-home intelligence data provider in Cairo & Dubai, for more information about the campaign and all its nitty-gritty details.
