Hohos by Edita Egypt has popped up once again on Greater Cairo’s outdoor advertising platform with a new campaign after its prior appearance 2 months ago when it was attempting to raise awareness on its king size. Hohos is now back on billboards even stronger with two new exciting flavors enriched with salted caramel, a taste everyone loves. The ad visual shows two separate visuals of two different flavors. One ad visual portrays Hohos Mix “Salted Caramel & Cream” showing the packaging that says that the product will only be available for a “Limited Time.” The main tagline used translates to “Hohos Mix There's Nothing Better Than That.” This visual uses an arctic blue backdrop which creates calmness, reduces stress, and is the color of trust, and peace. The packaging is also the same color as the background color. The other ad visual displays the Hohos mix “Salted Caramel & Chocolate” while the billboard uses the ad copy “New” to grab the attention of consumers. The packaging’s color is grass green along with the billboard’s background which resembles harmony and growth. Green is a generous, relaxing color that revitalizes our body and mind while balancing our emotions. Some visuals show both flavors in one billboard. This campaign is heavily distributed across highways and main roads to grab maximum attention of consumers and passersby. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
