Global leader in footwear, Skechers, just launched a striking new out-of-home campaign in the UAE market for its newest athletic shoe, SKX_01, with promises of unparalleled comfort and a guarantee to alter the game for football players. To add some zest to the game, Skechers feature no other than Harry Kane himself, the star striker for FC Bayern Munich and one of the leading faces for the brand. Each of the billboards bears a dramatic image of Harry Kane, poised and focused, with the SKX_01 against the dramatic light of a dark changing room, a place symbolic and cherished by every athlete. The darkened dressing room makes the shoe stand out, with its light on to show its sleek design and innovative features. The contrast of the dark surroundings with the vibrancy of the bright neon shoe makes for an eye-catching focal point, which ensures that the message will sink in. Harry Kane is a prominent name in the game of football; with this campaign, his inclusion helps boost the credibility factor while engaging fans who already idolize him. Other billboards also host visuals promoting their “SPEED” Hyper burst pro shoes, showcasing them in action while a man runs in the outdoors. This Skechers outdoor campaign captures the excitement of football and running, all while focusing on the key aspects of their shoes offering comfort and control. The campaign took off on UAE’s digital screens in the fourth week of November.
