Blue, the loyalty rewards program from the Al-Futtaim Group, runs a bold out-of-home campaign across Egypt. The campaign utilizes extremely engaging visuals, including two men in colorful suits with burgers for heads. This whimsical imagery captures attention and adds a playful touch to the message. Accompanying this fun visual is the catchy slogan, With Blue, Every Thing Will Be Two, which highlights the program's enticing 2-for-1 offers. One of the main driving points of this outdoor campaign is a tab claiming more than 2500 free offers, thus emphasizing the wide offers to the users. This value proposition has been done to attract newer customers and ensure more continuous usage by the current set of users. The billboards are on a very lively blue background, which aligns perfectly with the identity of the Blue brand. This catching color not only ensures good visibility but also makes the brand more trustworthy and the key to a loyalty program like this. Lastly, a clear call to action, Download the app now, is noted, inviting people to download right away and hence have easy access to the loyalty rewards program. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more
