Viu, the streaming platform, has launched a new DOOH campaign in Dubai during the fourth week of November 2024. The campaign is designed to promote the download of the Viu app and encourage viewers to enjoy their favorite series on the platform, following the brand’s OOH during April 2024. The campaign utilizes digital screens in Dubai. The visuals feature a vibrant and dynamic design with a strong focus on the Viu logo and the call to action to download the app. The main visual consists of a large, bold Viu logo positioned prominently in the center of the screen. Below the logo, the tagline الكل يتكلم عربي (Everyone speaks Arabic) is displayed in a prominent font, emphasizing the platform's focus on Arabic-language content. Further down, the tagline مسلسلاتك المفضلة حصريا على فيو (Your favorite series, exclusively on Viu) is presented, highlighting the platform's exclusive content library. Below the showcased moke-ups, the specific genres of series available on Viu are listed: دراما عربية (Arabic Drama), دراما تركية (Turkish Drama), and دراما كورية (Korean Drama). The campaign also includes a strong call to action, urging viewers to download the app. The Google Play, App Store, and AppGallery logos are displayed, along with the phrase حمل التطبيق (Download the app). The overall color scheme of the campaign is vibrant, with emphasis on the Viu brand colors. The use of bold typography and clear messaging ensures that the campaign's key points are easily understood and remembered. Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
