After two years of being away from the outdoor advertising scene, Dubai Festival City Mall is back on the D/OOH scene in Dubai stronger than ever announcing New Years Eve 2025 celebration. Dubai Festival City Mall’s previous successful OOH appearance was during November 2022 and advertised for the Dubai Shopping Festival. This new campaign utilizes digital screens and was released during the fourth week of November. The visual uses the ad copy “The Best Place To Start A New Year” and “Dubai Festival City Mall,” while portraying the mall’s official logo on the bottom left of the billboard. There are two different visuals, one in English ad copy and another in Arabic to reach the maximum number of UAE’s OOH audience. The visual also points out that the celebration will include a concert, food & beverages, an Imagine show, and fireworks. The ad copy also highlights that the event will have tickets costing AED 150 for Adults and AED 90 for Kids. The background of the visual portrays a captivating and aesthetically pleasing photograph of Dubai Festival City Mall with a beautiful lighting system and fountains along with fireworks displays. There is also a hand holding a heart-shaped stick firework which is the frame of the display. Learn more about OOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.
