Pantheon Developments has released a campaign in the fourth week of November promoting their new destination “One Central”. This multi-format campaign utilizes both lampposts and hoardings. Discover a new dynamic destination designed for modern living, a conglomerate of iconic lifestyles, panoramic views, and a live-work-play environment catering to all your possible needs in a singular destination. The project is located in Ras Al Khaimah with an advantageous location that is 3 minutes away from Hamra Mall, 5 minutes away from Al Hamra Marina & Yacht Club, 6 minutes from Al Marjan Island Beach, 15 minutes away from the Corniche and 25 minutes away from the airport. The project offers more, from an infinity pool toa kid’s play area and even a cinema and a padel court also it offers a sky lounge and a gymnasium all in one spot which is marvelous. The project only offers studios and 1 & 2-bedroom apartments with very flexible payment methods and a 2027 completion date. The visuals are very innovative while being subtle which gives a luxurious esque to it which supports the brand’s identity as the project illustrates a futuristic vibe that is in sync with the colors and typography used for the ad copy. Using colors such as grey with a chrome effect signals a change in direction or innovation while the background is a gradient of the sea which signalizes calmness and prosperity. Get more in-depth details about the OOH industry by visiting Insiteopedia and navigating through its different sections.
