Project Gate Developments rises on Cairo’s OOH scene with a contemporary campaign advertising for its new project Vista Mall. This is the real estate developer’s very first appearance on Greater Cairo’s OOH platform. The campaign showcases vibrant, colorful and captivating visuals to grab consumers’ attention on the road and is heavily distributed throughout the city on main highways and roads. The visuals highlight that Vista Mall is in “Shrouk City” and uses the main tagline “The First Destination For Youth” to portray the face of a young woman wearing sunglasses against a blue and pastel pink hue backdrop. Blue represents calmness, serenity, and peace while pastel pink evokes peace, relaxation, and comfort. Vista Mall’s logo is prominently displayed on the top of the billboard while Project Gate Development’s logo is also displayed on the bottom of the visuals. A hotline is also included for additional information or questions. Vista Mall has clinics, and modern office spaces that inspire creativity and productivity, and it is considered a lifestyle destination, offering vibrant shopping, delicious dining, inspiring workspaces, and more all in one place. Curious to know more about this campaign's location, budget, strategy, and more? you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
