Etisalat by e& (previously Etisalat Group) has launched a third outdoor campaign with a new cross-promotion campaign that offers G-Tide Vans 9 smartphone at special price. Parallel to Emerald’s promotion of Samsung S9 and the positioning campaign of “4.5G”, the new ads focus on a special offer for the latest smartphone from G-Tide the G-Tide Vans 9, with ad copy that reads “Only from Etisalat, the strongest 4G LTE mobile phone in Egypt” and the competitive price of “only 1699”. The campaign started during the second half of April and uses large uni-poles, billboards, lightboxes, and flags in various locations across Greater Cairo.
