Leading real estate company Frimo Developments has climbed up on Greater Cairo’s OOH advertising platform launching a branding campaign to establish its brand identity and raise brand familiarity and recognition amongst the Egyptian OOH audience. This is Frimo Development’s first OOH appearance and it uses very simple yet captivating visuals to grab the attention of passersby. The campaign is heavily distributed across Cairo and is present on highways and main roads across the city to maximize its reach. The main tagline used is “A house that you can call home” indicating that Frimo Developments has projects that will be convenient for those who like to feel like they are settled down in a comfortable area and a place that they are comfortable enough they can call their home. Also used in the visuals, is the ad copy “Invest, Nest, Rest” which is considered a call to action. Frimo Development’s logo is portrayed in large ad copy right in the middle of the billboards which use abstract art looking like waves in the background in two different colors; navy blue and white. White tends to symbolize cleanliness, purity, and perfection while navy blue reflects empathy, royalty, and tranquility. The billboards also include a hotline and the developers' official website. Frimo Developments, a seasoned real estate company with over 15 years of experience, has been a prominent player in 6th of October City since 2008. They boast the largest land holdings in the region, extending their reach to Sheikh Zayed, 6th of October Gardens, and New October. Curious to know more about this campaign's location, budget, strategy, and more? you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
