Garnet Developments has released an OOH campaign promoting their new offering that overcomes all limitations when it comes to commercial destination, an offering under the name of Flare Plaza. This new commercial destination is not just overcoming challenges but seizing opportunities to shape a bold, innovative future. While paving the way for success and growth in Sheikh Zayed. The brand states directly that this destination is euphoric and exotic while being a one-step commercial project where you will find all you need at this single spot which is a bold promise but backed up with a powerful stance and a bright promising future. This project houses a unique blend of experiences, from shopping and dining to entertainment. The visuals are very striking using fiery colors as the main textured background that is pigmented in crimson red that communicates passion, energy, and confidence that supports the brand’s claim as being innovative and giving a sense of security for the future. The ad copy utilizes two main taglines the first being “A Flare Of Euphoria” which is a type of word play using the word Flare and the second is “Your One Stop Commercial Project IN Sheikh Zayed” This tagline explains and evaluates the whole project simply. The Flare Developments logo is on the ad copy and their partners and their hotline for any inquiries. You may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).