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October 2024's Top 20 OOH Campaigns in Cairo showcased the enduring dominance of the real estate sector. This report provides a comprehensive analysis of the top five campaigns, highlighting their strategic use of outdoor advertising to captivate the city's audience. By examining these campaigns, we gain insights into the creative approaches, impactful messaging, and effective media placements that contributed to their success.

Noteworthy Changes

October 2024 witnessed a vibrant and dynamic OOH advertising scene in Cairo. The month was marked by a diverse range of campaigns, with real estate developers making a significant impact. This report delves into the top 20 OOH campaigns that captivated the city's audience, highlighting the dominance of the real estate sector and its innovative approach to outdoor advertising.

Top Five Campaigns

1. SA'ADA NORTH COAST (161 ad faces)
   Securing the first spot in the top 20 campaigns for October 2024 with 161 ad faces occupied, Leveraging the success of their previous campaign, Horizon Egypt Developments once again taps Georgina Rodríguez to promote their new project, Sa’ada Sahel. The OOH campaign, featuring the global star, aims to captivate the audience and position Sa’ada Sahel as a symbol of luxury and exclusivity.

2. LARZ DEVELOPMENTS (94 ad faces)
Al Gaweesh Group's latest venture, Larz Developments, has made its debut on Cairo's OOH scene. The campaign introduces Larz as a brand dedicated to redefining luxury living through innovative and artistic concepts. The minimalist billboard design, featuring a bold black logo against a white background, reflects the brand's commitment to elegance and sophistication.

3. ANNEX 26 BUSINESS COMPLEX (92 ad faces)
ARQA Development Group (ADG) has made a strong comeback to the Egyptian real estate market with a new OOH campaign for their Annex 26 Business Complex. After a four-year hiatus, ADG is reintroducing itself with a focus on promoting a mixed-use hub in 6th of October City. The campaign highlights the complex's diverse offerings, including offices, clinics, retail, and F&B spaces, with a clear and impactful message: "Get Spotted by Annex 26."

4.There. (75 ad faces)
LMD’s latest D/OOH campaign for the Stei8ht project in New Cairo leverages bold visuals and clear messaging to attract attention. The campaign, which follows Stei8ht’s previous OOH appearance in June 2022, uses digital screens and traditional billboards to reach a wide audience in high-traffic areas of Greater Cairo.

5. MARRIOTT RESIDENCES HELIOPOLIS (74 ad faces)
Marriott Residences Heliopolis, following their previous OOH campaign, is back on Cairo's billboards to showcase their partnership with world-renowned design and planning firms: Bernard Mallat Architects, Kristina Zanic, and WATG. This campaign highlights the project's commitment to quality and innovation, emphasizing the collaboration between these top-tier firms to create a luxurious and functional living space.

October 2024's OOH landscape in Cairo displayed a vibrant mix of campaigns, with real estate developers firmly retaining their dominant position. This report explored the top five campaigns, revealing their strategic approaches to captivating the city's audience. We analyzed creative execution, impactful messaging, and effective media placements, offering valuable insights for future OOH campaigns in Cairo's ever-evolving advertising scene. As Black Friday approaches, it will be fascinating to see how brands adapt their strategies and leverage OOH advertising to capture consumer attention.

To gain a comprehensive understanding of the top 20 campaigns in Cairo's outdoor advertising landscape, please refer to the accompanying visuals.

For a more in-depth analysis of October 2024's Market Insights, including detailed data and statistics on Cairo's billboard landscape check the report out now.