INSITE OOH Media Platform

This report delves into the evolving landscape of outdoor advertising in Egypt, with a particular focus on the increasing prominence DOOH media. By leveraging a comprehensive data analysis and insights from industry experts, we aim to provide a detailed examination of the market's impact on Egyptian businesses.

Occupancy Rate 

While Out-of-Home advertising activity remained relatively consistent between September and October 2024, the occupancy rate declined by 0.9%, settling at 87.5% for this month.

Sector Analysis

Real Estate: The occupancy rate in Greater Cairo decreased by 2.9% from September to October 2024.

FMCG Industry: The Fast-Moving Consumer Goods sector, including food & beverages, cleaning products, cosmetics & personal care, and pharmaceuticals & biotech’s, saw a 0.5% increase in activity during October 2024 compared to September 2024.

Telecommunications: The telecommunications sector experienced a 0.3% decline in activity compared to September 2024.

Foodservice: The Foodservice industry's outdoor advertising activity increased by 0.9% compared to September 2024.

Financial Services: The financial services industry maintained a stable occupancy rate of 3% in both September and October 2024.

Year-on-Year Comparison

Occupancy Rate

Cairo's outdoor advertising market surged in October 2024, with occupancy rates climbing 7.5% year-over-year to 87.5%.

Sector Analysis

Real Estate: The real estate sector continued its upward trend, with a significant 8.6% year-over-year increase in outdoor advertising activity.

FMCG: The Fast-Moving Consumer Goods (FMCG) industry experienced a modest 3.2% year-over-year decrease in outdoor advertising activity.

Telecommunications: The telecommunications sector maintained a steady year-over-year rate of 5.7% in outdoor advertising activity.

Foodservice: The healthcare sector recorded a marginal 0.5% year-over-year decrease in outdoor advertising activity.

Financial Services: The financial services industry experienced a slight decline in activity, with a 1.9% decrease in outdoor advertising activity compared to October 2023.

Conclusion

Overall, Cairo's OOH advertising market experienced a slight decline in occupancy rates from September to October 2024. However, a significant year-over-year growth of 7.5% was observed in October 2024, indicating a robust performance.

While the real estate sector continued to dominate the market with a substantial year-over-year increase, other sectors like FMCG and financial services witnessed minor declines. The telecommunications and foodservice sectors maintained relatively stable performances.

As we move forward, it will be crucial to monitor market trends and adapt to evolving consumer behaviors to optimize OOH advertising strategies in Cairo.

Visit MOOH, our partnering OOH media intelligence firm and analytic system in Cairo and Dubai, for more information on the campaign budget, OOH types, location, and more. It maintains track of what's going on with the Billboards regarding advertisers, campaign budgets, media planning, and OOH types, among other things. You can browse the Top 20 Campaigns that claimed their place on Cairo's OOH landscape this month.