INSITE OOH Media Platform

Iwan Developments has taken to the streets of Cairo with a new OOH campaign for their project, "Jeera," in New Zayed, following Iwan’s previous teaser OOH during October 2024. This reveal campaign leverages the power of outdoor advertising to create a buzz and attract potential buyers.

The billboard features a calm visual with a dark background that transitions into a blurred image of greenery, symbolizing the serene and lush environment of Jeera. The project name, "Jeera," is prominently displayed in a clean, white sans-serif font, emphasizing its modern and sophisticated aesthetic. The tagline, "The new feel-good neighborhood," is placed below in a smaller, matching font, promising a positive and vibrant community.

The top left corner of the billboard showcases the Iwan Developments logo, a sleek and minimalist design that complements the overall campaign's visual language. The phone number 19338 is included for easy contact, and the website address is provided for further information.

This OOH campaign effectively captures attention with its visually appealing design and strong branding elements. Jeera Compound is one of the most prominent projects of Iwan Developments Company, which is one of the pioneers of real estate in Egypt, and is known for the establishment of multiple real estate projects; these include commercial projects, economic projects, and real estate projects, in addition to administrative projects.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.