Tap into Rewards with McDonald's App, A Treat for Every Order on OOH
McDonald's has launched a vibrant yellow outdoor advertising campaign across Dubai and Sharjah to introduce its My M rewards program, following the brand’s previous OOH appearance. This initiative aims to encourage customers to download the McDonald's app and take advantage of the exclusive rewards offered through the program.
The uni-poles design features a bold and playful aesthetic, with a predominantly yellow background that evokes a sense of warmth and happiness. The campaign's key message, "Tap for rewards with every order," is prominently displayed in a large, white sans-serif font, emphasizing the ease and convenience of earning rewards through the app.
The image showcases a hand tapping on the My M button, highlighting the interactive nature of the program. The My M logo, a stylized "M" with a circular icon, is prominently displayed in the center of the billboard, alongside the McDonald's golden arches logo. The inclusion of various McDonald's food items, such as burgers, fries, and ice cream, further reinforces the brand's association with delicious food.
McDonald's aims to reach a wide audience and create awareness about the My M rewards program. The catchy yellow visuals and clear messaging are designed to capture attention and motivate customers to download the app and start earning rewards.
Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
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