INSITE OOH Media Platform

Milestone Developments rises on Greater Cairo’s outdoor advertising platform once again with its new project The Cord after its previous OOH appearance for the same project 4 months ago when the real estate company was raising awareness on the business complex using the tagline “Where Blocks Unite.” Milestone Developments is currently back on billboards even stronger than before with a contemporary vibe and massive distribution in multiple OOH and DOOH formats to reach the maximum number of audiences on the busy roads of Cairo. 

The ad copy portrays The Statue of David by Michelangelo which symbolizes excellence, independence, and strength. The ad copy also highlights that the project is called “The Cord Business Complex,” and that it will be in “West Cairo” 6th of October. The main tagline used in this campaign is “Business Power by The Cord” which goes with the overall theme of the campaign and the portrayal of The Statue of David which also indicates that the offering will be very luxurious, high-end, and as close to perfection as possible. 

The ad copy also points out the fact that this is a launching campaign by embedding the sentence “Launching New Phase,” along with highlighting that the business complex will provide “Commercial, Administrative, and Medical” units. Milestone Developments builds luxurious, modern buildings for both commercial and residential purposes. They focus on creating sophisticated, convenient, and stylish spaces that meet the highest quality standards. 

Curious to know more about this campaign's location, budget, strategy, and more? you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).