INSITE OOH Media Platform

Biskrem has triggered UAE’s sweet tooth with a coca explosion campaign for its chocolate-filled biscuits on Sharjah’s outdoor advertising platform. This is Biskrem’s first OOH appearance on UAE’s billboards and the campaign was released during the fourth week of November. The campaign utilizes hoardings to showcase the widely loved cocoa-filled biscuit.

The ad visual shows the Biskrem Classic biscuit by the Ulker company which is one of Türkiye’s oldest established, strongest domestic national brands, and has a history dating back to 1944. The main tagline used is “Have a Biskem?” and it is portrayed in both English and Arabic to reach the maximum number of consumers in the UAE. 

The billboards also show an enlarged Biskem biscuit which is cracked in half showing the delicious melted chocolate in the middle between the two cracked pieces. The other half of the billboard shows Biskem in its catchy packaging to grab the attention of passersby. The actual packaging is black while “Biskrem” is written in bright red to stimulate the eye. The ad copy “Cocoa” is also written on the package to give consumers information about the product’s ingredients. 

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